Ethan Bortnick has partnered with Warner Music Group’s ADA division

Today, Ethan is back in full force this 2020, providing a follow up to last summer’s ‘Closure’ in the form of a sequel track titled ‘Sink and Die,’ the first release under this new alliance. A lover of an overarching narrative, the two songs exist in dialogue with one another, as new single ‘Sink and Die’ beautifully addresses life’s harshest realizations through a winding rabbit hole of revenge, in addition to the process of coming to terms with heartbreaking outcomes. This narrative unveils itself as a common wafting of emotion and desire for escape. This marks Ethan’s first promotional single for his upcoming EP, harmonic minor – the first of entirely original music, as well as one of two EP’s fans can expect for this year.

In addition to his own artistry, his label Sun & Sky Records is a burgeoning leader in identifying young and unique talent and influencers. Recently inking a deal with Korean sensation Ailee, last year, the label plans to re-release her 2019 Christmas song "Sweater" here in the U.S. A burgeoning home to young talent, Sun & Sky will leverage ADA’s network of resources, while taking lead in architecting bright futures and musical opportunities for its young and exceptionally talented influencers, such as Super Siah (a gifted star with over 1.2 billion video views), Driplets and more.

“Throughout my career I’ve strayed away from major labels due to my strong belief in artistic integrity and indie music,” shares Bortnick when asked about the new deal. “However, ADA is changing the game for record labels, and independent music. ADA’s mission and presence in the modern music scene is hard to ignore and I couldn’t be more excited to partner up with them in this transitional period for me and my artistry, and in introducing some phenomenal artists with the same vision.” 

Now 19 years old, Ethan Bortnick is ready to truly begin to tell his story and offer insights to his experiences throughout the years. A truly gifted individual, his remarkable talents are just the backdrop of what he plans to offer the music industry, thanks to ADA and its suite of benefits and vast global network. 


Having raised $50,000,000 for nonprofits around the world, at age 19, Ethan has been headlining concerts around the world and giving back since his childhood after becoming renowned worldwide as a piano prodigy. At three years old, he discovered a rare set of music skills, including perfect pitch, on his little toy keyboard that eventually led him to appearances on The Tonight Show, Oprah, Disney, Nickelodeon, and his award-winning concert specials on PBS. Ethan has had over 4 national television concert specials, airing at record amounts, while supporting local music and arts in communities across America. He currently holds the Guinness World Record for the youngest headliner in world history to have his own concert tour at nine years old. Ethan has performed over 1,000 headlining shows and even helped Haiti with his appearance on the recording of We are the World with folks like Tony Bennett, Quincy Jones, Justin Bieber, Kanye West, and many others. That fire to give back still burns in adulthood, as Ethan hosts the tv show Celebration of Music, a talent search where Ethan shares his platform with talented undiscovered young artists and musicians. Ethan has started to add his own voice into the modern music landscape. his new music finds him highlighting his piano skills and message through dark alternative pop. producing and writing in his room, Ethan is creating a unique piano-centric sound with lyrics reflecting his Gen Z humor and experiences. 

For more information on Ethan Bortnick, please visit here. 


ADA is a worldwide service organization committed to independent artist and label development. As part of Warner Music Group, ADA gives the indie community access to an unparalleled global distribution system and a dedicated team that provides a complete spectrum of marketing, merchandising, promotion, and music licensing services. ADA was created in 1993 to focus on the independent music business, where some of the most successful artists and record labels have built their initial followings. ADA marries the effectiveness and convenience of a major label with the marketing sensibilities of an independent. ADA’s partners include BMG, 12Tone, Comedy Central, Dualtone, Macklemore, WaterTower, VP Records, Ciara, Pro Era, Neon Trees/Thrill Forever, Partisan, Polyvinyl, Mute, Nettwerk, , Sumerian, Sub Pop, Vice, and many others. 

For more information on ADA Worldwide, please visit here.



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